Ed Westbury - Management Consultant and Strategic Planning

Focus: Thought leader with the proven ability to identify strategic business opportunities and to develop sound marketing plans that fill real customer needs. Leadership skills cultivated through progressive positions in marketing, advertising, consumer research, and operations.

Disciplinary specialties: Formulating practical action plans. Understanding market trends and needs. Identifying new business opportunities. Maximizing market share. Introducing new products. Sales and marketing presentations / negotiation. Business start-ups. Leadership and motivation. Operations and organizational behavior.

Expertise: Advertising and marketing communications, strategic planning, market research and consumer analysis, branding, and project management. Outstanding communicator, team leader and motivator. Innovative and sales driven. Deep experience in both B2C and B2B industries. BA, MS(M)/MBA Purdue University.

Signal achievements: Supervised branding, advertising and promotions for national cellular service provider, driving business from startup to over $700M+ in sales. Spearheaded development of $30M national public awareness campaign for the American Dental Association. Developed integrated brand campaign for educational toy manufacturer; presented research, creative, and advertising plans to Wal-Mart, Target, Toys R Us, and other national retailers. Developed first national brand campaign for franchised specialty cookie retailer; campaigns recognized for delivering up to 13:1 ROI, driving sales through multiple distribution channels including retail stores, online, catalog sales, and third-party partners.